Thank you, Techcrunch, for putting together a list of the top things entities can do to get blogged. You don’t know how many times a PR company sends me a press release two or three times because we don’t post their information within the first 15 minutes of receiving it. Here is one of their better tips:

Don’t be a Jerk.
If someone just won’t write about you, move on to another blogger. Don’t heckle them. If someone does write about you and you don’t like what they say, deal with it by sending an email or leaving a clarifying comment. Don’t attack. Other bloggers will see it and avoid you like the plague.

It’s hard to determine tone in a written blurb. Bloggers easily take offense. Think twice before you post something that can be taken the wrong way, and be very quick to apologize if you screw up. Don’t try to explain yourself - just apologize. If you are going to say something nasty or controversial, do it via email, not in a public comment.

So true.

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