Monday April 21, 2008 8:03 pm
What kind of impact are you making?
John Moore over at Brand Autopsy has an interesting series of posts going on rightnow that focus on the impact that business are making. The legacies they are creating - or not creating - aren’t really thought about. This can apply to anyone, including you and I. How would you answer this about yourself or what you do?:
Does [insert your brand] provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does [insert your brand] treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does [insert your brand] forge such unfailing emotional connections with its customers that they would fail to find another company that could forge just as strong an emotional bond?
Some deep thinking there. What do you think? Feel free to leave a comment.
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